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A Guide To Building Custom Tools for Optimizely Opal
Aug 06, 2025
Learn how to create custom tools for Optimizely's AI assistant platform and deploy them to Cloudflare Workers
Introduction: What is Optimizely Opal?
Optimizely Opal represents the next generation of AI-powered marketing. As Optimizely's flagship AI assistant, Opal is built from the ground up specifically for marketing teams, integrating seamlessly across the entire Optimizely One platform. Unlike generic AI tools that require complex integrations, Optimizely Opal provides native, context-aware assistance that understands your marketing data, experiments, and content.
In 2025, Opal underwent a massive transformation, introducing agentic AI capabilities that allow marketers to automate complex workflows, generate brand-perfect content, and scale their operations infinitely. What sets Optimizely Opal apart is its flexible ecosystem of specialized tools and agents that can be extended with custom functionality.
Understanding Optimizely Opal Tools
Optimizely Nuget Feed Explorer
Tool to explore the packages available on the Optimizely Nuget Feed:
